Best Black Friday deals UK 2026 — Verified by DealIndex

Questions about black friday deals

When is Black Friday 2026 in the UK?

Black Friday 2026 falls on 27 November, with Cyber Monday on 30 November. Most UK retailers launch 'Black Friday week' deals from Monday 23 November. Amazon and Currys typically start Black Friday promotions from early November.

Are Black Friday deals actually cheaper than the rest of the year?

About 75% of Black Friday deals that DealIndex tracks in the UK pass our genuine-discount test — the item is below its 90-day median price. The remaining 25% fail, typically because the RRP was briefly inflated in September or October to create a larger apparent discount.

What are the best Black Friday deals in the UK?

TVs, laptops and large kitchen appliances consistently produce the most genuine Black Friday discounts in the UK. Amazon devices (Echo, Kindle, Fire TV) see their second-lowest prices of the year after Prime Day. Clothing and beauty are highest-risk for fake discounts.

Is Cyber Monday better than Black Friday for UK shoppers?

In the UK, Black Friday itself tends to have broader stock at the sale price. Cyber Monday can surface genuinely new deals, particularly from online-first retailers. DealIndex monitors both and flags when a price drops further on Cyber Monday.

How can I spot a fake Black Friday deal?

Check whether the sale price is below the item's 90-day price median. DealIndex does this automatically — every deal on the site has passed the check. Be wary of items whose 'was' price only appeared in the 8 weeks before Black Friday.

Do UK retailers price-match over the Black Friday weekend?

John Lewis has a 30-day price-match guarantee and is required to match confirmed lower prices. Currys price-matches on request. Amazon matches its own previous lowest price automatically in some categories. Always ask — many retailers match without advertising it.

When do the real Black Friday deals start?

The most significant Black Friday price drops in the UK land on Black Friday itself (27 November 2026) and the preceding Monday. 'Early access' deals from late October onwards rarely match the depth of the main event, though DealIndex flags the ones that do.

Which product categories get the biggest Black Friday discounts in the UK?

TVs lead with an average 30–42% off during Black Friday in the UK. Laptops and tablets average 20–35%. Amazon devices 40–50%. Kitchen appliances (air fryers, stand mixers, coffee machines) average 25–35%. Clothing and beauty tend to be 10–20%.