Amazon UK
Colgate Max White Ultimate Renewal Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use
Current
£10
22% below 90d median
£2.79 below 90d median
90-day median
£12.79
range £9–£23.99
DealIndex score
40 / 100Rarity
12/90 daysAt this price on 12 of last 90 days
verified 2 hours ago · 24 Apr 2026, 11:02 UK.
22% below the 90-day average.
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Last 90 days
Price history
Price points from Keepa. Dashed grey baseline is the 90-day median; green marker is the current price.
Score breakdown
How we scored this 40/100
- Discount depth
- 20/30
- Rarity
- 15/25
- Customer demand
- 0/20
- Cross-retailer
- 5/15
- Freshness
- 0/10
Five independent signals, summed and capped at 100. Full methodology on /methodology.
Trust
Price confidence
- Last checked
- verified 2 hours ago
- 24 Apr 2026, 11:02 UK
- Retailers tracked
- 1 retailer in the last 90 days
- Amazon UK
- 90-day range
- £9 — £23.99
- current price near the low
- Tracked for
- 1835 days
Buy now or wait?
Price has been stable at this level. 90-day low was £9 — you might save more by setting an alert and waiting for a repeat.
Based on 90 days of price history. Prices can change — we show you what usually happens, not what's guaranteed.
How we decided this is a real deal
We compared the current price against the 90-day price history from Keepa and ran the Amazon UK listing through five independent gates. The result was a score of 40/100. Full methodology.
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